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Nicolas Hieronimus
NICOLAS HIERONIMUS
Managing Director Luxury Products Division
Born : January 3rd, 1964

EDUCATION Nicolas Hieronimus graduated from one of France's top Business Schools, ESSEC, in 1985 and worked 18 months for the French Embassy in Honduras, Central America.
Career

In 1987, he joined L'Oréal as Product Manager for Garnier hair styling products; as part of the group’s Consumer Division. Moved on to become Group Product Manager of various product ranges at Gemey (haircare, suncare, make-up).

In 1993, he became Marketing Director, Garnier; responsible for the development of new international products and laying the foundations of the Garnier brand, repositioning it as an alternative to L'Oréal Paris. Creation and successful launch of the Fructis haircare range is among the most outstanding achievements as part of this role.

From 1998 to 1999 General Manager of the Garnier Maybelline division in the UK. Responsible for the successful launch of Maybelline make-up range and Garnier Fructis in this very competitive market. The Garnier business reaches critical mass and balances its P&L.

In 2000, he was General Manager, L'Oréal Paris France; responsible for the newly created L'Oréal Paris International structure as International General Manager. He was responsible for international development strategy for L’Oréal Paris brand and creation of products and communications that will fuel it. The successful repositioning of L’Oréal Paris as the "accessible luxury" brand as well as the development of skincare as its number one growth engine (Dermo expertise, Solar expertise, Men expert) are among his most outstanding achievements.

In 2005, he became L’Oréal General Manager, L’Oréal Mexico. In one of the BRIMC countries, ran all four divisions of the L’Oréal group, significantly outpacing the market growth.

In 2008, he became General Manager of the L’Oréal Professional Products Division.
Under his supervision, the Group’s 3rd Division significantly increases its global leadership, driven in particular, by the spectacular launch of the Inoa haircolor and the worldwide roll out of a more accessible Matrix Brand, spearhead of the new markets growth. Also, during the 2009/2010 crisis, he fostered a strategy to boost the industry and attempt to reinvent the hair salon concepts.

In 2011, he’s Managing Director of the Luxury Products Division