 |
Visit the brand website |
 |
Contact |
Redken was founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent Meehan and Jheri Rhedding, her hairdresser. Since the beginning, Redken's mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education. This "Beauty Through Science" philosophy is a vital part of the brand's heritage and has engendered many of the industry's most technologically advanced products. In 1993, Redken moved to 5th Avenue NYC and became synonymous with urban-inspired fashion, innovation and street smart.
Every apect of the Redken brand is true to its unqiue mix of core values: Fashion... creativity inspired by the spirit, energy and style of the streets of NYC....Science...groundbreaking products through pioneering research and patented innovations.... and Inspiration...artistic expression backed by education that explores through exchange, so that salon professionals can learn better, earn better and live better.
Key franchises include Blonde Glam, All Soft, Colour Extend, Extreme and the first synergistic professional treatment, the Chemistry System in Redken Hair care. Rough Paste, Align, Satinwear and the 24hour humidity resistance hairsprays. Shades EQ Equalizing Conditioning Color Gloss, Color Fusion Advanced Performance Colorcreme, Shimmer one in hair color, and now Redken For Men range.